The site helps create the desired image of the project. In essence, a website is the home of the project. Here, as in any house, the layout is important — the structure of the site, and the style — design, but most importantly, the house tells about its owner, introduces him closer and fills the guest with a sense of friendship. The more details of the life of your project a guest sees on the site, the brighter the feeling of personal acquaintance will be. And it’s easier to trust a friend, it’s nice to buy from him, and you want to talk about him.