Case
Marketing Promotion of IT-startup Facebook

Results of the Ad Campaign
$1196,14
Budget
64 550
Reach
20
Leads
$59,81
CPL
1134
Click Volume
$1,05
CPC
2,21%
CTR
Landing Pages
Results of the Ad Campaign
Instagram
Reach
CTR
Clicks
Clicks price
Leads
Leads price
Results of the Ad Campaign
Lead generation 1
$618,02
Budget
9 199
Reach
10
Leads
452
Click Volume
2,4%
CTR
$67,18
CPM
$1,37
CPC
$61,8
CPA
Campaign Dates: 10 August - 7 September
Budget per day $22,07
Clicks:
71

Leads:
3
Audience:
LAL

CTR:
4, 52%
Clicks:
13

Leads:
2
Audience:
LAL

CTR:
0,51%
Clicks:
17

Leads:
1
Audience:
LAL

CTR:
2, 96%
Spain
The UK
France
Results of the Ad Campaign
Ads with Translation VS without Translation
Before translation
10 August - 27 August
CTR:
2,30%

CPM:
$30,06

CPC:
$1,31

CPA:
$64,29
Budget:
$321,45

Reach:
4 808

Leads:
5

Click Volume:
246
CTR:
2,30%

CPM:
$26,70

CPC:
$1,07

CPA:
$59,31
Budget:
$296,56

Reach:
5 496

Leads:
5

Click Volume:
246
After translation
27 August - 7 September
Results of the Ad Campaign
Lead generation 2
$198,93
Budget
5 796
Reach
10
Leads
225
Click Volume
3,72%
CTR
$34,32
CPM
$0,88
CPC
$19,89
CPA
Campaign Dates: 8 September - 12 September
Budget per day $39,78
Results of the Ad Campaign
Audience: LAL (client’s contacts)
CTR:
3, 05%

Clicks:
53

Leads:
4
France
Spain
CTR:
4, 52%

Clicks:
150

Leads:
3
The UK
CTR:
1,79%

Clicks:
6

Leads:
1
Germany
CTR:
1, 79%

Clicks:
16

Leads:
2
Results of the Ad Campaign
Website Traffic
$398,96
Budget
15 452
Reach
232
Click Volume
0,51%
CTR
$2,58
CPM
$1,72
CPC
Clicks:
28

CTR:
0,53%
Audience:
Jobs

Landing Page Views: 8
Clicks:
16

CTR:
0,65%
Audience:
LAL

Landing Page Views: 4
Clicks:
26

CTR:
0,91%
Audience:
Employers

Landing Page Views: 4
Spain
The UK
The UK
Results
  • Texts and banners in the native language improve the performance of posts.
  • Reducing the number of creatives improves performance.
  • To calculate the result of the budget calculation should be sufficient. For example, for 4 ADs, at leas $0,041 with VAT per day.
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