Case
Marketing Promotion of IT-startup Facebook
Results of the Ad Campaign
$1196,14
Budget
64 550
Reach
20
Leads
$59,81
CPL
1134
Click Volume
$1,05
CPC
2,21%
CTR
Landing Pages
Results of the Ad Campaign
Instagram
Reach
CTR
Clicks
Clicks price
Leads
Leads price
Results of the Ad Campaign
Lead generation 1
Lead generation 1
$618,02
Budget
9 199
Reach
10
Leads
452
Click Volume
2,4%
CTR
$67,18
CPM
$1,37
CPC
$61,8
CPA
Campaign Dates: 10 August - 7 September
Budget per day $22,07
Budget per day $22,07
Clicks:
71
Leads:
3
71
Leads:
3
Audience:
LAL
CTR:
4, 52%
LAL
CTR:
4, 52%
Clicks:
13
Leads:
2
13
Leads:
2
Audience:
LAL
CTR:
0,51%
LAL
CTR:
0,51%
Clicks:
17
Leads:
1
17
Leads:
1
Audience:
LAL
CTR:
2, 96%
LAL
CTR:
2, 96%
Spain
The UK
France
Results of the Ad Campaign
Ads with Translation VS without Translation
Ads with Translation VS without Translation
Before translation
10 August - 27 August
10 August - 27 August
CTR:
2,30%
CPM:
$30,06
CPC:
$1,31
CPA:
$64,29
2,30%
CPM:
$30,06
CPC:
$1,31
CPA:
$64,29
Budget:
$321,45
Reach:
4 808
Leads:
5
Click Volume:
246
$321,45
Reach:
4 808
Leads:
5
Click Volume:
246
CTR:
2,30%
CPM:
$26,70
CPC:
$1,07
CPA:
$59,31
2,30%
CPM:
$26,70
CPC:
$1,07
CPA:
$59,31
Budget:
$296,56
Reach:
5 496
Leads:
5
Click Volume:
246
$296,56
Reach:
5 496
Leads:
5
Click Volume:
246
After translation
27 August - 7 September
27 August - 7 September
Results of the Ad Campaign
Lead generation 2
Lead generation 2
$198,93
Budget
5 796
Reach
10
Leads
225
Click Volume
3,72%
CTR
$34,32
CPM
$0,88
CPC
$19,89
CPA
Campaign Dates: 8 September - 12 September
Budget per day $39,78
Budget per day $39,78
Results of the Ad Campaign
Audience: LAL (client’s contacts)
Audience: LAL (client’s contacts)
CTR:
3, 05%
Clicks:
53
Leads:
4
3, 05%
Clicks:
53
Leads:
4
France
Spain
CTR:
4, 52%
Clicks:
150
Leads:
3
4, 52%
Clicks:
150
Leads:
3
The UK
CTR:
1,79%
Clicks:
6
Leads:
1
1,79%
Clicks:
6
Leads:
1
Germany
CTR:
1, 79%
Clicks:
16
Leads:
2
1, 79%
Clicks:
16
Leads:
2
Results of the Ad Campaign
Website Traffic
Website Traffic
$398,96
Budget
15 452
Reach
232
Click Volume
0,51%
CTR
$2,58
CPM
$1,72
CPC
Clicks:
28
CTR:
0,53%
28
CTR:
0,53%
Audience:
Jobs
Landing Page Views: 8
Jobs
Landing Page Views: 8
Clicks:
16
CTR:
0,65%
16
CTR:
0,65%
Audience:
LAL
Landing Page Views: 4
LAL
Landing Page Views: 4
Clicks:
26
CTR:
0,91%
26
CTR:
0,91%
Audience:
Employers
Landing Page Views: 4
Employers
Landing Page Views: 4
Spain
The UK
The UK
Results
- Texts and banners in the native language improve the performance of posts.
- Reducing the number of creatives improves performance.
- To calculate the result of the budget calculation should be sufficient. For example, for 4 ADs, at leas $0,041 with VAT per day.
