Case PPC campaign for an International Student Exchange Program
About the Project:
Interreg Baltic Sea Region is an international student exchange program. The program offers more than money, it brings together cultures, perspectives, and expertise to get the best ideas and joint solutions.
Geo: Baltic Sea countries (Denmark, Estonia, Finland, Germany, Iceland, Latvia, Lithuania, Norway, Poland, Sweden, Russia, Belarus). Target audience: Bachelor's and Master's degree students (ages 21-35).
After suffering a Google penalty, Interreg Baltic Sea Region came to us with an urgent need to not just recover their position but deliver growth.
We created an integrated search strategy using PPC that focussed on quality across the board, addressing penalty issues and ensuring their content met the needs of users.
Google Ads Plan
1) We thought through the concept and created several targeted campaigns, ad groups and keywords for promotion in affiliate networks and advertising on search; 2) Negative keywords were implemented to prevent paid visits from irrelevant searches, and existing keyword targeting was significantly expanded; 3) Also, 13 effective texts for ads were compiled; 4) Timely adjustment and change of parameters of the advertising campaign were made. We also monitored the progress of the advertising campaign and advised on emerging issues; 5) We were conducted and provided weekly reports.
Facebook Ad Targeting Strategies
Advertising object: external resource: https://www.baltic-science.org/bari/ ; Campaign objective: traffic; Audience targeting: geographic, gender, age, as well as user segmentation by level of education.
InstagramAd Targeting Strategies
Targeted advertising for an international project in the form of photo content. Ad type: targeted post and teaser; Audience targeting: geographic, gender, age, as well as user segmentation by level of education.
Analysis Google Ad Results. Ad 1
Geotargeting: Denmark, Estonia, Finland, Germany, Iceland, Latvia, Lithuania, Norway, Poland, Sweden, Russia (coverage - in proportion to the population).